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Prosumer, Madeon, PDE

PDE,Madeon And Prosumers

Prosumers-
Prosumer is originally formed by mixing the words producer and consumer together. It describes a marketing segment between professional and consumer. It is a consumer who becomes involved with designing or customizing products for their own needs. it means that the consumer which would be the customers are determining what they buy. We as an audience influence the people who produce the music causing the music to change. Major record labels only sell the same old stuff as they know it will sell to the public whereas new stuff may not. The majors also get the public involved when producing music through voting and focus groups beforehand.

PDE (Production, Distribution, Exchange)-

• Production- it is something being made from scratch. It is someone working on their own or a group within the music industry to manage the recording. It also includes the making of the final product.

• Distribution- The distribution stage is where the product is promoted and used to make the audience aware of the product. The distributor is responsible for the amount of copies produced for the marketing stage.
• Exchange- The exchange happens between the record labels and the artists, the song is exchanged for royalties and some rights to the song itself.

Madeon-

How is he making music?

Madeon chooses 39 songs he likes cuts part of them out and mashes them together from a keypad to make the songs go together to create a brand new song.

Who is he? How old when he made this?

Madeon is a French house/electro/pop producer. He was only 16 years old when he created "pop culture".
What ways is he getting his music out there?

Madeon put his mash up onto youtube for free and received millions of hits in the first few days of being on there, so that is where hes success came from. He also puts it on social networking sites and soundcloud where people can also listen for free.He has a website for himself as well which promotes his albums and tours.
How is he making his music (idaft)?

In the live video of Madeon performing it shows how he makes his music by using a launchpad and keyboard.
How big is his audience? 

Madeon is very popular as in a few days he received millions of hits on just one video. Also his youtube followers are 357,266.
Who is his audience? (Social Networks, collaborations, fans of what music, prosumers?)

Madeon has different social networking accounts such as Twitter, Instagram and Facebook where he has a wide audience.

Digital media technology continues to develop. How is this significant for media institutions and audiences?

Digital media technology is developing rapidly and the new technology includes cameras and viral marketing.The companies able to afford all the technology and new ways of distributing are the big ones with the money.Special features make this happen in films by making them more entertaining and interesting for the audience.With new technology also comes new music developing like mashing up existing songs to create a brand new song.As the technology continues it allows the audience to get more from artists than just their music like constant news of what they are doing through social networking sites.The job of the distributors is now not so big as through social networking sites new songs and albums being released are quick to be heard about by then fans. Technology has developed so much that people can create songs at home and it still sound no different than the big production companies and now days that is how most of them get recognized, through things like Youtube. If digital media technology continues production and distribution would no longer be needed as the job will be being done by the audience but also online on the internet.

Discuss the issues raised by media ownership in the production and exchange of media texts-

An issue for the production could be that they are not getting enough money through to use it to create and edit a good music video as they are quite expensive to produce, Having a bad video will make people less interested in investing. Piracy is also a big issue as music is uploaded to sites such as Youtube and then illegally downloaded from then on for free. The media production company's are losing more and more money because of this mainly the younger generation participating in this, but also the older as well. Music is so easy to download for nothing why would they make the effort to go out and buy a CD which takes up space when they can get all the songs for free in a matter of seconds over the internet. 

In what ways will media ownership affect audiences in the next 10 years?

Digi Modernism

In a sentence, it's the cultural effects of new technologies. It's the impact of computerization on texts and the arts. It's a whole new cultural paradigm, the successor to postmodernism which bit the dust around the turn of the millennium.

Cross- media Convergence

Record Label

A record label is a brand and/or a trademark associated with the marketing of music recordings and music videos. Often, a record label is also a publishing company that manages such brands and trademarks; coordinates the production,manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.

What Is A Record Label?

A record label is a brand and/ or trademark associated with the marketing of music recording and music videos. It is often a publishing company that coordinates the production, manufacture, distribution, marketing, promotion and enforcement of copyright for sound recordings and music videos. They conduct talent scouting and development of new artists.

Difference between major and independent record labels

Major record labels-
There are many differences between the major record labels and the independent labels. The financial aspect is one of them. Major record labels sign who they consider to be the most popular and the popular people in todays music, This means the major record label obtains hundreds of millions of dollars which means they can use the money to promote the artists they sign in a variety of different media aspects. Most major record labels artists earn 10-15% royalty on their music. Money made from the music will first go the label until debts of the artist are covered. Major label artists reach a larger audience through the high promotion the label uses, but if the artist is not bringing the money into the label they can be dropped. Major record companies are a business and they make sure that they get profit as much as possible from the music and the artist is not able to keep control over their music because of the contract signed.

Independent record labels-
Independent music labels do not have the huge funds for promotion unlike the major record labels. The independent artists must contribute to helping promote their music, although this is not something they all want to do it means that being involved in the promotion means they are able to form a personal and unique bond with their fan base. Independent artists are able to keep the rights to their music, once the song is recorded the artist can do what they like with it. Independent record labels offer a higher royalty rate because production cost is much lower, it lets the artist make much more of their brand than a major record label.

Questions For Parents

• Who is your favourite artist of your time?

• What did you used to listen to your music on?

• How did you purchase your music in them days?

• Was there any ways of getting music without purchasing it?

• How did you find out about the latest music?

• What do you think has gone wrong from then until now with buying music?

• Who is to blame?

Production, Distribution,Exhibition & Exchange

• Production- it is something being made from scratch. It is someone working on their own or a group within the music industry to manage the recording. It also includes the making of the final product.

• Distribution- The distribution stage is where the product is promoted and used to make the audience aware of the product. The distributor is responsible for the amount of copies produced for the marketing stage.

• Exhibition- The exhibition is the stage where the product is sent to many different places/ institutions in order for the audience to view the final product. For example the product would be sent too different social networking sites such as Youtube, Spotify, Lime Wire and Amazon.

• Exchange- The exchange happens between the record labels and the artists, the song is exchanged for royalties and some rights to the song itself.

Music Class Interview

• Favourite new artist and why- JEN-The 1975 because their songs are well cute and happy Also disclosure as they do really good songs that make me want to dance but i cant dance. TIERNEY- Clean bandit their songs are good.

• How do you find out about new music- JEN- through youtube and the TV through music channels also the top charts on itunes. TIERNEY- through social networking like the artists twitter acoount by promoting but also through my friends as well. Also the radio plays new songs which i listen to on the way to and from school.

• What type of consumer are you- JEN- i download my music illegally as it is easy and free. I occasionally pay for the odd album on itunes if i cant be bothered to download it all though. I occasionally get a cd for christmas too from mum but i wouldn't go out and buy one. TIERNEY- i am defiantly a legal downloader by buying it on itunes but also download them illegally as well as it costs nothing.

• How do you collect your music- JEN- Most of my music is on my phone and ipad through an app and itunes. TIERNEY- All my music is on my phone on an app where i can illegally download or in my music library from itunes.

• Do i feel a connection with the artists- JEN- no not really you dont know them you know their songs, i like them for their songs not them. TIERNEY- If their lyrics are relevant if not no i just enjoy the song.

• Guilty pleasures- JEN- defiantly justin Timberlake, it was bieber until he turned into an idiot. TIERNEY- Beyonce shes queen of everything

• Reasons for consumption habits- JEN- why would i spend my money on music when its so easy not too and you easily get away with it, i do feel a bit guilty but oh well. TIERNEY- Itunes is easier but i don't want to spend all the money i work for on music so illegally download when i have time. Itunes is quicker.

• Do you play music or just watch it- JEN- i only listen to it id like to be able to play it but i cant so no. TIERNEY- yeah i only listen to it i cant play anything.

• Do you follow the trends of music- JEN- yes and no if i hear a song i like not necessarily in the charts ill still like it but i do still listen to the music charts which follows the trend i guess. TIERNEY- bit of both i like what i like whether its popular or not.

• Are we responsible for the decline in people buying music- JEN- yes probably partly to blame through the illegal downloads instead of buying the songs but if they put it online for us to listen to for free they need to expect us to easily download it for free so it is their fault for putting it on things like youtube. TIERNEY- No just the growth in technology is and its responsible for how lazy we have become in downloading the music.