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Prosumer, Madeon, PDE

In what ways will media ownership affect audiences in the next 10 years?

Digi Modernism

In a sentence, it's the cultural effects of new technologies. It's the impact of computerization on texts and the arts. It's a whole new cultural paradigm, the successor to postmodernism which bit the dust around the turn of the millennium.

Record Label

A record label is a brand and/or a trademark associated with the marketing of music recordings and music videos. Often, a record label is also a publishing company that manages such brands and trademarks; coordinates the production,manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.

Difference between major and independent record labels

Major record labels-
There are many differences between the major record labels and the independent labels. The financial aspect is one of them. Major record labels sign who they consider to be the most popular and the popular people in todays music, This means the major record label obtains hundreds of millions of dollars which means they can use the money to promote the artists they sign in a variety of different media aspects. Most major record labels artists earn 10-15% royalty on their music. Money made from the music will first go the label until debts of the artist are covered. Major label artists reach a larger audience through the high promotion the label uses, but if the artist is not bringing the money into the label they can be dropped. Major record companies are a business and they make sure that they get profit as much as possible from the music and the artist is not able to keep control over their music because of the contract signed.

Independent record labels-
Independent music labels do not have the huge funds for promotion unlike the major record labels. The independent artists must contribute to helping promote their music, although this is not something they all want to do it means that being involved in the promotion means they are able to form a personal and unique bond with their fan base. Independent artists are able to keep the rights to their music, once the song is recorded the artist can do what they like with it. Independent record labels offer a higher royalty rate because production cost is much lower, it lets the artist make much more of their brand than a major record label.

Questions For Parents

• Who is your favourite artist of your time?

• What did you used to listen to your music on?

• How did you purchase your music in them days?

• Was there any ways of getting music without purchasing it?

• How did you find out about the latest music?

• What do you think has gone wrong from then until now with buying music?

• Who is to blame?

Production, Distribution,Exhibition & Exchange

• Production- it is something being made from scratch. It is someone working on their own or a group within the music industry to manage the recording. It also includes the making of the final product.

• Distribution- The distribution stage is where the product is promoted and used to make the audience aware of the product. The distributor is responsible for the amount of copies produced for the marketing stage.

• Exhibition- The exhibition is the stage where the product is sent to many different places/ institutions in order for the audience to view the final product. For example the product would be sent too different social networking sites such as Youtube, Spotify, Lime Wire and Amazon.

• Exchange- The exchange happens between the record labels and the artists, the song is exchanged for royalties and some rights to the song itself.

Music Class Interview

• Favourite new artist and why- JEN-The 1975 because their songs are well cute and happy Also disclosure as they do really good songs that make me want to dance but i cant dance. TIERNEY- Clean bandit their songs are good.

• How do you find out about new music- JEN- through youtube and the TV through music channels also the top charts on itunes. TIERNEY- through social networking like the artists twitter acoount by promoting but also through my friends as well. Also the radio plays new songs which i listen to on the way to and from school.

• What type of consumer are you- JEN- i download my music illegally as it is easy and free. I occasionally pay for the odd album on itunes if i cant be bothered to download it all though. I occasionally get a cd for christmas too from mum but i wouldn't go out and buy one. TIERNEY- i am defiantly a legal downloader by buying it on itunes but also download them illegally as well as it costs nothing.

• How do you collect your music- JEN- Most of my music is on my phone and ipad through an app and itunes. TIERNEY- All my music is on my phone on an app where i can illegally download or in my music library from itunes.

• Do i feel a connection with the artists- JEN- no not really you dont know them you know their songs, i like them for their songs not them. TIERNEY- If their lyrics are relevant if not no i just enjoy the song.

• Guilty pleasures- JEN- defiantly justin Timberlake, it was bieber until he turned into an idiot. TIERNEY- Beyonce shes queen of everything

• Reasons for consumption habits- JEN- why would i spend my money on music when its so easy not too and you easily get away with it, i do feel a bit guilty but oh well. TIERNEY- Itunes is easier but i don't want to spend all the money i work for on music so illegally download when i have time. Itunes is quicker.

• Do you play music or just watch it- JEN- i only listen to it id like to be able to play it but i cant so no. TIERNEY- yeah i only listen to it i cant play anything.

• Do you follow the trends of music- JEN- yes and no if i hear a song i like not necessarily in the charts ill still like it but i do still listen to the music charts which follows the trend i guess. TIERNEY- bit of both i like what i like whether its popular or not.

• Are we responsible for the decline in people buying music- JEN- yes probably partly to blame through the illegal downloads instead of buying the songs but if they put it online for us to listen to for free they need to expect us to easily download it for free so it is their fault for putting it on things like youtube. TIERNEY- No just the growth in technology is and its responsible for how lazy we have become in downloading the music.